Meet The Team

Dr. Obma has been in private practice for over 10 years as an orthopedic surgeon performing robot assisted joint replacement surgery and minimally invasive arthroscopic surgery. His passion for improvements in healthcare delivery and patient outcomes is the inspiration behind the Strive Drive.

Shana brings 15 years of diverse healthcare experience to the team.  She started clinically as a
sonographer and most recently served as a leader in telemedicine with experience in business
development and project management. She enjoys bringing together diverse teams to change the way
healthcare is delivered.

Amber brings over six years of experience from a previous medical device startup where she held multiple roles in engineering, product management, quality, regulatory, and supply chain. Amber, a Mechanical Engineer out of the University of Kansas, is passionate about hardware and leveraging new technology to evolve the patient and care team experience. When not at work, Amber can be found far from home on a bike or in the kitchen concocting more fuel for the next ride.

Don brings 25 years of medical sales and business development experience to the Strive team. Specializing in account management, Don strategizes with customers so team members can meet the clinical and patient needs particular to today’s diverse and rapidly evolving healthcare environment. Don has found trust and adding value to be essential in cultivating lasting relationships with colleagues. Apart from work, Don enjoys spending time with family and friends, watching sporting events, golfing, traveling and photography.

Adrian Kellor has been developing software for over 25 years. A Computer Science graduate of UW-Madison. He enjoys programming systems to fill the needs of businesses and customers. When not working he enjoys photography, tinkering with tech, and is a fan of science fiction in all forms.

Stephen is a recent Computer Science graduate from UW-Oshkosh. Along with working at Strive, he is earning his MCS from the Georgia Institute of Technology. Stephen brings a strong passion for learning and enjoys applying what he has learned to the business world. In his free time, he enjoys spending time with family, walking his dog, and playing basketball.

Zachary graduated as a Doctor of Physical Therapy from Marquette University and has been practicing for over five years. He is committed to providing access to a high standard of health care and improving patient’s quality of life.  With experience working in orthopedic and general rehab ranging from acute to outpatient settings, he has a broad understanding of how providers and technology can work together to optimize patient success. On the weekends, you will find him working in garden, brewing kombucha, or playing guitar.

Einer Martinez has been a Systems Administrator for the past 5 years. He graduated as a Network Administrator from Northeast Wisconsin Technical College in 2017. He enjoys learning and implementing new technologies that focus on IT automation. When he is not working, he enjoys hiking, working out, and spending time with his family and friends.

Hans studied journalism at UW-Madison and worked as a medical interpreter before developing his writing and communication skills in Southern California. When he is not strategizing or creating media content for Strive, he plays foreign roles in American television and film. He speaks Spanish, French, German and Russian to various degrees.

Josh Helgeson is currently studying Chemical Engineering at UW-Madison but has a strong background in business management and product development. He works closely with our product to deliver our promise of providing customers with better care and better outcomes. In his free time Josh enjoys golfing with friends, working out and trail running. 

Katie is a graduate from UW-Green Bay where she studied Human Biology with an emphasis in Exercise Science. She is currently working toward her Master of Athletic Training at Green Bay as well. Katie brings experience in exercise and research to aid testing and development of the Strive technology. Outside of work and studying, she enjoys golfing, sailing, and playing the piano.